Color Terms and Verbal Signs in Women Skin Care Product Online Advertisement

Advertisement and the Social Identity of Iranian Women: A critical Analysis of Verbal and Visual Discourse in Business Ads

This study aims to investigate the mechanisms contributing to the effect of business ads on the social identity of Ianian women. 60 ads of the Iranian TV were analysed by quantitative and qualitative methods. Frequency analysis revealed that the image of a desired and successful woman is mainly affected by these factors; 1) Employers' benefit; 2) discourse type: 3) targer population; and 4) the...

Color terms and color concepts.

In their lead articles, both Kowalski and Zimiles (2006) and O'Hanlon and Roberson (2006) declare a general relation between color term knowledge and the ability to conceptually represent color. Kowalski and Zimiles, in particular, argue for a priority for the conceptual representation in color term acquisition. The complexities of the interaction are taken up in the current commentary, especia...

Adaptive Targeting for Online Advertisement

Ranked Items Auctions and Online Advertisement

We study auctions for a set of ranked items where each buyer has a unit demand. This setting has promising applications in areas such as keyword auctions in the search engine advertising industry, the sale of quality ranked raw materials, etc. An auction mechanism suitable for this setting is the simultaneous pooled auction (SPA), where each bidder simultaneously submits a single bid and is all...

Bid optimization in online advertisement auctions

We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and propose a bidding heuristic to optimize the utility for bidders by equalizing the return-on-investment for each bidder across all keywords. We show that natural auction mechanisms combined with this heuristic can experience chaotic cycling (as is the case with many current advertiseme...